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Product Manager (New Categories)

Lokal App
Full-time
On-site
Bengaluru, Karnataka, India
Description

What is Lokal -

Lokal - India's largest hyperlocal platform in Indian languages is focused on building a world-class product for non-English speakers in India by providing them local information, classifieds, and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, and Gujarat with over 10 million downloads to date.

Our Vision - One platform for all of regional India’s needs.

Our story - Lokal (Behtar Technology Private Limited), headquartered in Bengaluru, was founded in 2018 by IIT Alumni Jani Pasha and Vipul Chaudhary to build Web 2.0 for tier 2 & tier 3 cities in India. We have raised our Series A from a global marquee VC and count notable investors like YCombinator, 3one4 Capital, India Quotient, and RB Investment among our backers.

We have been recognized by Tech Crunch, Forbes, and Economic Times as a leading startup.

Job Responsibilities:

● Lead the strategy and execution of new product categories, ensuring alignment with company goals.

● Conduct market research to identify customer needs and opportunities for new categories.

● Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and launch new products.

● Define product vision and roadmap, detailing key features and timelines for new initiatives.

● Analyze user feedback and product performance metrics to iteratively improve product offerings.

● Advocate for users by ensuring that products meet their needs and deliver exceptional user experiences.

● Monitor industry trends and competitor activity to inform category strategy and adjustments.

● Foster a culture of innovation within the team, encouraging creative solutions to complex challenges.



Requirements

Necessary -

● 3+ years of product management experience, preferably in a tech startup environment.

● Proven track record of managing product lifecycles from ideation to launch.

● Strong analytical skills and experience with data-driven decision-making.

● Excellent communication and collaboration abilities with cross-functional teams.

● Experience in conducting market research and analyzing user feedback.

● A deep understanding of product development processes and agile methodologies.

Good to have -

● Passion for emerging markets and understanding of regional cultures in India.

● Experience in launching products in new categories or industries.

● Familiarity with analytics tools and user testing methodologies.