Product Manager- (Campaigns & Loyality)

About ZOCA 

ZOCA is a dynamic MarTech SaaS startup transforming how beauty and wellness SMBs grow and professionalize their brands online, helping them achieve profitable growth and long-term success. By harnessing the power of cutting-edge AI, we provide businesses with custom-built,AI-driven tools that fuel success with agile, adaptive, and connected digital solutions.

Role Details

● Location: Koramangala, Bengaluru, Karnataka

● Employment Type: Full-Time

● Experience Level: 3 -6 Years

● Work Mode: Work from Office

Position Overview

As the Campaigns & Loyalty Product Manager, you will own our Loyalty Agent product, building automated campaign systems that drive repeat bookings and customer retention. You will use out-of-the-box thinking to leverage LLM-powered automation and AI-driven insights to design highly personalized, adaptive campaigns aligned with beauty and wellness customer behavior and seasonality.

Key Responsibilities

● Design and implement automated campaign systems leveraging LLMs and AI to tailor messaging,  timing, and offers based on detailed customer segmentation and behaviorpatterns.

● Develop sophisticated algorithms that suggest optimal campaigns aligned with seasonal trends (holiday seasons, skincare cycles, wedding seasons, etc.) and customer lifecycle stages.

● Build and refine AI-driven offer recommendation engines that adapt promotions dynamically to service types, customer history, and market demand fluctuations.

● Use LLM-powered natural language generation to create personalized, engaging campaign content that resonates with different customer segments.

● Collaborate with data science and engineering teams to continuously improve campaign logic through iterative testing and machine learning feedback loops.

● Analyze campaign performance using AI-powered attribution and multi-touch models toidentify key drivers of conversion and retention.

● Drive provider success by ensuring campaign creation tools are intuitive and generate measurable ROI, leading to high adoption rates.

● Lead user research and gather feedback from both providers and customers to refine campaign strategies and tools.

Required Qualifications

● Proven experience analyzing customer behavior and translating insights into AI and LLM-powered automated campaign strategies.

● Deep understanding of beauty and wellness industry cycles, seasonal trends, and customer behaviors, complemented by knowledge of data science and AI applications in marketing.

● Demonstrated ability to build or manage automated marketing systems with minimal manual intervention and high effectiveness.

● Strong skills balancing service provider business needs with end-customer preferences using data-driven innovation.

● Minimum 3+ years of product management experience in marketing automation, CRMor retention-focused tools with exposure to AI/LLM technologies.

Key Performance Indicators

● Campaign Acceptance: Service provider adoption rate.

● Conversion Rate: End-customer campaign conversion.

● Repeat Bookings: Customer retention rates.

● Revenue Impact: Revenue generated through campaigns.

● Customer Lifetime Value (LTV): Improvement in customer lifetime value through campaigns.

Benefits

● Competitive salary and performance-based bonuses.

● Health insurance and wellness programs.

● Collaborative and innovative work environment in a fast-growing startup.