Product Manager-Digital Banking Kotak 811-Regional Sales

Key Responsibilities

Strategic Product Leadership
• Develop and execute comprehensive product strategy and roadmap for marketing technology products in alignment with the bank’s overall business objectives
• Define product vision and success metrics for marketing automation platforms, customer data platforms (CDPs), personalization engines, and analytics tools
• Drive product-led growth initiatives to enhance customer acquisition, engagement, and retention through scalable digital marketing solutions
• Conduct market research and competitive analysis to identify emerging trends and opportunities in financial services marketing technology

Platform & Technology Management
• Oversee the entire lifecycle of marketing technology platforms including Data Management Platforms, orchestration tools, and personalization platforms
• Lead technical requirements gathering, API integrations, and system architecture decisions in collaboration with engineering teams
• Manage vendor relationships and evaluate new marketing technology solutions for potential integration
• Ensure platform performance, stability, security, and compliance with banking regulations

Cross-Functional Collaboration
• Partner closely with marketing, analytics, risk, technology, product, and design teams to deliver integrated marketing solutions
• Work with compliance and legal teams to ensure all marketing technology implementations meet regulatory requirements and data privacy standards
• Collaborate with sales and customer service teams to optimize lead generation and customer journey mapping
• Lead cross-functional project teams through product launches and feature releases

Customer Experience & Analytics
• Drive development of personalized customer experiences using data analytics and AI-powered marketing tools
• Implement advanced customer segmentation, targeting capabilities, and real-time personalization features
• Establish and monitor key performance indicators (KPIs) for marketing technology products, including customer acquisition costs, engagement rates, and ROI
• Conduct user testing and feedback collection to continuously improve product functionality and user experience

Agile Product Development
• Lead product development using Agile methodologies, managing sprint planning, backlog prioritization, and iterative releases
• Create detailed product requirements, user stories, and acceptance criteria for development teams
• Coordinate product testing, quality assurance, and deployment processes
• Manage product launches and post-launch optimization efforts
Required Qualifications

Education
• Bachelor’s degree in Business, Marketing, Computer Science, Information Technology, or related quantitative field
• Master’s degree in Business Administration (MBA) or related field preferred
Experience
• 8+ years of product management experience, with at least 5+ years in marketing technology
• 5+ years of hands-on experience with marketing technology platforms, including CDPs, marketing automation tools, and analytics platforms

Technical Skills
• Deep understanding of marketing technology architecture, API integrations, and data management platforms
• Proficiency with marketing automation tools, analytics platforms, and personalization engines
• Knowledge of customer data management, segmentation strategies, and real-time marketing capabilities
• Familiarity with cloud computing, data analytics tools, and AI/ML applications in marketing
• Experience with Agile development methodologies and product management tools 

• Previous experience in startups or high-growth technology environments
• Track record of driving measurable business results through product innovation
Core Competencies

Technical Expertise
• Marketing Technology Proficiency: Deep knowledge of martech stack components, integration patterns, and optimization strategies
• Data Analytics: Strong analytical skills with ability to interpret complex data and translate insights into product improvements
• System Architecture Understanding: Comprehension of how marketing platforms integrate with banking systems and customer data sources

Strategic Thinking
• Market Vision: Ability to anticipate market trends and customer needs in financial services marketing
• Product Strategy: Experience developing long-term product roadmaps that align with business objectives
• Innovation Leadership: Track record of identifying and implementing breakthrough marketing technology solutions

Leadership & Communication
• Cross-functional Leadership: Proven ability to lead and influence teams across marketing, technology, and business units
• Stakeholder Management: Excellence in managing relationships with vendors, internal teams, and senior executives
• Strategic Communication: Ability to articulate complex technical concepts to non-technical stakeholders

Strategic Product Leadership
• Develop and execute comprehensive product strategy and roadmap for marketing technology products in alignment with the bank’s overall business objectives
• Define product vision and success metrics for marketing automation platforms, customer data platforms (CDPs), personalization engines, and analytics tools
• Drive product-led growth initiatives to enhance customer acquisition, engagement, and retention through scalable digital marketing solutions
• Conduct market research and competitive analysis to identify emerging trends and opportunities in financial services marketing technology

Platform & Technology Management
• Oversee the entire lifecycle of marketing technology platforms including Data Management Platforms, orchestration tools, and personalization platforms
• Lead technical requirements gathering, API integrations, and system architecture decisions in collaboration with engineering teams
• Manage vendor relationships and evaluate new marketing technology solutions for potential integration
• Ensure platform performance, stability, security, and compliance with banking regulations

Cross-Functional Collaboration
• Partner closely with marketing, analytics, risk, technology, product, and design teams to deliver integrated marketing solutions
• Work with compliance and legal teams to ensure all marketing technology implementations meet regulatory requirements and data privacy standards
• Collaborate with sales and customer service teams to optimize lead generation and customer journey mapping
• Lead cross-functional project teams through product launches and feature releases

Customer Experience & Analytics
• Drive development of personalized customer experiences using data analytics and AI-powered marketing tools
• Implement advanced customer segmentation, targeting capabilities, and real-time personalization features
• Establish and monitor key performance indicators (KPIs) for marketing technology products, including customer acquisition costs, engagement rates, and ROI
• Conduct user testing and feedback collection to continuously improve product functionality and user experience

Agile Product Development
• Lead product development using Agile methodologies, managing sprint planning, backlog prioritization, and iterative releases
• Create detailed product requirements, user stories, and acceptance criteria for development teams
• Coordinate product testing, quality assurance, and deployment processes
• Manage product launches and post-launch optimization efforts
Required Qualifications

Education
• Bachelor’s degree in Business, Marketing, Computer Science, Information Technology, or related quantitative field
• Master’s degree in Business Administration (MBA) or related field preferred
Experience
• 8+ years of product management experience, with at least 5+ years in marketing technology
• 5+ years of hands-on experience with marketing technology platforms, including CDPs, marketing automation